Article marketing combines both quality and quantity. This will help your readers out when you are able to constantly give them useful content. This process will become easier with more practice.
Improve your site's search ranking by including more internal links. When you add new content to the page, link back to previous content. For instance, if you have a blog about recipes and are posting an Italian pasta dish, link back to a previous recipe you wrote about lasagna. When you do this, you automatically boost internal traffic within your site, which can raise your ranking.
Font can make more of an impact that one may think in the world of article marketing. Since the viewers see the font before they even begin to read they can form opinions from the font alone. If the font is boring then the viewer may think the same of an article right away.
Adding images and a picture in your article makes it more personable and unique, and viewers like both of those features. Just remember that you need to either take the pictures yourself, or legally attain the rights to use someone elses.
When marketing articles, take the content into consideration. Content that is horrible, has badly worded passages, and a poor command of the English language will only end up ruining your reputation. Be consistent with checking the quality of articles, and write with content in mind. Worry about search engine optimization later.